Sacramento Jazz Co-Op
SJC is a non-profit organization that focuses on hosting and promoting local and non-local jazz artist.
Create a company website that cant promote the organization and shows as well as showcase artist.
Grow membership and sell concert tickets.
Complete branding,
Design logo, design website and print material.
Design and develop,
Build and design scalable platform, build API's, and plugins. Implement working sessions.
Send for board approval.
Cleared board for approvals
Publish site
Monitor and analyze metrics
Maintain site dev and design
- SJC's reception was overwhelmingly positive and surpassed projected expectations in the first 90 days.
- SJC's current progress continues to trend upward
What worked
Branding aligned with the audience's perception of what the organization was and offered.
Highlighting shows and artist on ads that mapped to the website's front page increased ticket sells.
Narrowing ads to one artist or event at a time improved audience engagement.
What didn't work
Combining different artist and events onto a single ad.
Two different ticket selling platforms
What could be better
Uniform media kits and creative assets