Freshop WordPress Customizer Redesign
About
Freshop is an NCR company that develops and designs web e-commerce platforms for small to large format businesses.
Mission
Redesign Freshop WP customizer (control panel) for internal and external use.
Goal
Create an organized and a better visually esthetic WP customizer based on best practices and proper design principles.
Approach
Research best practices
Research updated wp capabilities
Research user interaction and grievances
Comb current existing customizer
Architect flow
Execution
Reorganize
Remove items deemed removable and add new items
Design mocks
Prototype mocks
Create live test environment
Run campaign tests
Make necessary changes
Develop live site with developers
QA pre-live site
Push to publish
Results
User friendly customizer
Complete organized customizer based on best practices and intended actionable items pairing
More visually esthetic
Insights
Added 4 new customizer settings
Reorganization created 3 original customizer settings
Renamed 5 improper setting titles
Removed 1-5 unnecessary clicks to actionable items and or customizer settings.